I spent 18 months managing the social media and public relations of Midnight Oil Coffeehouse in Searcy AR.
The business already had a substantial following base but was grown during my time by 20.2% (1,011 followers).
A 26.1% increase in accounts reached was recorded during the last three months (Sep.-Nov.) compared to the previous three months (Jun.-Aug.).
Daily posts and stories created a consistent amount of media and attention while still producing quality content that was interesting and persuasive to viewers.
Multiple campaigns including staff spotlights, concert, events, and community festivals were utilized creating a cohesive theme to display with a diversity of topics and interests.
Below are examples of posts made on various media sites and graphic design examples for events at the shop.
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Need a Graduation Gift? Come pick up one of our spring bundles today! They include a bag of Huck Coffee, a t-shirt, and a MO mug all for $50!
Rozark Coffee bundles are also available at $40!
Rozark Coffee bundles are also available at $40!
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Warm afternoons and cold brew, name a better combo.
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We are so proud to serve coffee from a place like @onyxcoffeelab. Not only known for their high-quality products, two members of their team recently placed in the top three of two global coffee competitions in Milan! Come get Onyx Coffee at our shop today!
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Swipe to see your Saturday plans 👀
Grab your four-legged friends and join us this Saturday (4/30) from 1-4 p.m. at Furball Festival to help raise money for the Searcy Humane Society! 🐶🐱
Grab your four-legged friends and join us this Saturday (4/30) from 1-4 p.m. at Furball Festival to help raise money for the Searcy Humane Society! 🐶🐱
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Our February feature syrup is Rose🌹, and we’ve got some sweet new drinks to try with it!
The Juliette: Chocolate and Rose syrup in a latte. For the hopeless romantic.
Guns ‘N Roses: Gunpowder (salt & pepper) and Rose syrup in a latte. An edgy twist on a sweet drink.
The Rose Garden: London Fog + Rose syrup. For the classy tea drinker.
The Juliette: Chocolate and Rose syrup in a latte. For the hopeless romantic.
Guns ‘N Roses: Gunpowder (salt & pepper) and Rose syrup in a latte. An edgy twist on a sweet drink.
The Rose Garden: London Fog + Rose syrup. For the classy tea drinker.
Graphic Design
As a part of media management, I created various guides and print media for the staff and shop. Below is a link to an example of Brewing Guides for manual brew options served by Midnight Oil.
